Sunbury on Thames (preferred location)
What you will do
The Campaign Marketing Specialist will take ownership for the delivery of the Marketing Strategy and Plan for the business, driving new and incremental revenue across multiple target markets and channels in the UK.
Our ideal candidate is creative, results driven and has the ability to build projects taking new initiatives from conceptualisation through to analysis and multitask between numerous campaigns, whilst also being able to work positively with partners, multiple internal teams and marketing agencies.
We expect the successful candidate to research trends and market activity, develop and implement new B2B Channel Marketing Campaign ideas (both Lead Generation and Brand Building) to support the sales and growth targets. You will measure and report on campaigns using CRM Systems, uploading forecasted targets and actuals to our Global Marketing Return on Investment Online tool.
How you will do it
As Campaign Marketing Specialist you will plan and implement effective Sales & Marketing Integrated Campaigns with consistent messaging across Sales & Marketing 'Toolkits' that drive sales lead generation and retention, as well as brand awareness, promoting products and services to both new and existing customers. This toolkit can include both Traditional and New Channel Marketing Platforms such as Partnership Marketing, E-mails, Direct Mail, Sales Collateral, Videos, Animations, Case Studies & Testimonials, Industry Events (in-person and online), Webinars, Landing Pages, Content Syndication and working with colleagues on PR, Organic and Paid Social.
You will also maintain the suite of Commercial sales support material and campaign assets on the Marketing Library and Marketing Community SharePoint site.
What we look for
B2B Marketing Campaign experience with a consistent track record of Campaign success driving growth with new and existing customers.
Validated experience in a Commercial Marketing role from idea generation through to post launch analysis. Ideally working with C-Suite decision-makers.
Strong Commercial, Project and Internal Relationship Management, Communication and Presentation skills with very strong interpersonal abilities.
Experience in Salesforce and CRM Systems but not essential.
Degree in Marketing, Business, or a related field preferred.
What you will get
If you are successful we can offer you a company culture that promotes work life balance, a commitment to continued learning and development, access to mental health support, a fantastic benefits package which includes a competitive salary, pension, life assurance, employee assistance program, employee referral scheme, discount on our company products plus voluntary schemes for childcare vouchers, cycle to work, eye care vouchers and holiday purchase