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EMEA Marketing Executive (Remote)

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EMEA Marketing Executive (Remote)

  • Location

    England

  • Sector:

    Sales & Marketing

  • Job type:

    Contract

  • Salary::

    Up to £0.00 per annum

  • Contact:

    Lee Bowles

  • Contact email:

    lee.bowles@claremontconsulting.com

  • High Salary:

    0

  • Low Salary:

    0

  • Reference:

    BBBH17509_1578311393

  • Job Published:

    6 months ago

  • Expiry Date:

    2020-01-28

  • Consultant:

    #

EMEA Marketing Executive (Remote Working)- Initial 6-month contract
I am currently working with a global software services organisation who are currently looking for a Services Filed Marketing Executive to join their team remotely for an initial 6-month contract.

Background:
To support strong business growth, they are expanding the marketing team, which is responsible for amplifying the services story globally through marketing, sales enablement and communications activities. Specifically, the new team member will support and manage key programs including internal communications, high profile customer engagements, lead generation including events, webinars and social media, and enable the successful tracking of key marketing initiatives in EMEA. They are looking for someone with excellent verbal and written communication skills, and 2-3 years' experience in B2B program management, and demand generation.

Key responsibilities
* Hands on co-ordination of specific programs, the largest of which is a customer-visit program to our factories in the Netherlands and Poland. This is a high-visibility program that includes solving funding and logistical challenges, resourcing and agency management, creating internal newsletters, and optimising revenue tracking
* Improve the services presence and coordinate staffing at 60 flagship company events across the region, drive integration of messaging and work towards improving the approach and output of these events
* Co-own the EveryOne Social Services channel. Set up a Feedly account to track important new content, follow thought leaders in the industry, share and add content to the channel. Work with social marketing agency to maintain a flow of new blogs and content that can be added to this channel, InFocus, and on individuals' LinkedIn profiles. Take a lead on training Sales (ISRs, SSRs, SSEs and Sales Leaders) on how to optimise their LinkedIn profiles, and drive visibility internally and externally
* Support the services marketing team in EMEA and NA to deliver a regular webinar program, working with FMMs to co-ordinate with speakers, optimise lead acquisition through Bright Talk, and throughput into Eloqua and Salesforce.com. Add suitable content from Gotowebinar / On24 to Bright Talk and cross-pollinate customer training webinars, and re-record where necessary to increase the type and breadth of content (thought leadership, product launches, partner & customer acquisition and training, product-led showcasing the difference)
* Develop and create quarterly newsletters to share activity in the region beyond services, to inform sales and services team members on core marketing programs and events, as well as sharing new collateral and messaging to support services product launches
* Assist with the drive to onboard reference customers and case studies and work with the local and global teams to engage and deliver key logos
* Help the global services team with translation verification requests, enabling the completion of high-quality collateral

Qualifications
* Bachelor's Degree in Marketing, and 2-3 years' in B2B marketing with hands on events, webinars and social media experience
* Excellent interpersonal skills, and able to write well and communicate
* Experience working with sales
* Familiar with demand generation in B2B environments
* Strong ability to research
* Meticulous attention to detail, strong organizational and project management skills
* Experience with using PowerPoint presentations to convey information, able to use Excel
* Positive attitude, driven - a self-starter able to function well in a remote home working role, working with virtual teams

*Some travel maybe required