Lead Generation Specialist


Lead Generation Specialist

  • Location

    Solihull, West Midlands

  • Sector:

    Business Solutions

  • Job type:


  • Salary::


  • Contact:

    Luke Coleman-Evans

  • Contact email:


  • High Salary:


  • Low Salary:


  • Reference:


  • Job Published:

    about 1 year ago

  • Expiry Date:


  • Startdate:


Digital Development and Lead Generation Specialist

What you will do

ShopperTrak, part of Johnson Controls, empowers retailers and shopping centers worldwide to optimise the shopping experience and improve profitability through data-driven insights. We have enabled thousands of retailers and shopping centres worldwide to increase revenue and profitability, by providing them with multi-dimensional data for clear cut decisions so they can uncover extraordinary insight to increase profitability.

Through our unique retail technology and analysis solutions, we can identify key in-store and online profit opportunities in areas such as customer conversions, queue management, sales, marketing and merchandising. Our insights support retail benchmarking between stores and sites.

Your role as the lead generation specialist for the UK and Ireland region will be to increase the size of the sale pipeline. You will drive the leads and opportunities to the designated Business Development Managers, by identifying, creating and qualifying target industries. This will involve different forms of lead approach such as telephone, email or social media to discuss and obtlin requirement information and ultimately maneuver for handover to Business Development Managers.

How you will do it

As the Lead Generation Specialist you will monitor all leads and review, research and qualify, making initial contact through calling the lead to understand their potential Traffic Analytics requirement. You will utilise and update Salesforce and will analyse the level of success and recommend ways to increase the quantity and quality of received opportunities.

This role will work heavily alongside the marketing department and Business Development Managers to build an Industry Target plan for the upcoming months and business quarters. Additionally working alongside the marketing team you will also help plan pre-event engagements and establish which retailers are required to be contacted to arrange an event meeting.

What we look for

[Required Qualifications - Education, Skills & Experience]
*2 years' experience with lead generation/sales.
*Excellent interpersonal skills, able to build and nurture strong relationships across the professional spectrum.
*Excellent knowledge and understanding of Social Media Platforms.

[Preferred Qualifications - Education, Skills & Experience]
*Organised, methodical and process-driven
*High level of proficiency in the use of Windows / Microsoft Office software
*High level of proficiency in the use of CRM
*Exceptional oral, written, and presentation skills
*Excellent problem solving skills
*Demonstrates a keen desire to continually learn and grow - motivated by success

Who we are

At Johnson Controls, we're shaping the future to create a world that's safe, comfortable and sustainable. Our global team creates innovative, integrated solutions to make cities more connected, buildings more intelligent and vehicles more efficient. We are passionate about improving the way.