Directly reporting one of the founders, you will drive the branding and marketing strategy and campaigns to help generate leads for the Sales team.
Your Key Responsibilities
* Develop and implement marketing strategy, from go-to-market strategy, to user acquisition and retention, etc.
* Develop and manage marketing budget, generate lead volumes while maintaining reasonable CPA. Accountable for the growth and the advertising budget allocation.
* Establish and grow the market share in Hong Kong and create the top-of-mind brand
* Conduct in-depth analysis and research to oversee the overall marketing performance
* Develop key customer message and build the brand identity
* Manage internal and external resources in executing different sorts of campaigns, from online, offline, PR to branding activities
* Supervise and expand the marketing team, including hiring, coaching, assigning responsibilities, arranging activity schedules and deadlines
* Vendor management if needed (e.g. Advertising / PR agencies)
Your Skills and Personality
* Proven experience in leadership in marketing or growth at senior level
* Experience in lead generation as well as full understanding of Hong Kong market is essential
* Creative while analytical, sensitive to numbers, data-driven
* Strong communication and interpersonal skills
* Strong experience in one or a few digital marketing areas, ranging from Web optimisation, analytics, search engine, content, social media, etc.
* Up to speed with latest digital marketing trend and best practice
* Experience in media agency will be a bonus
* Experience in offline or branding will also be a bonus
* Team player, able to across team and communicate with different stakeholders
* Able to coach and grow internal team to maximise team efficiency
Candidates with more experience will be considered as the Chief Marketing Officer.
Attractive remuneration package and career advancements opportunities will be offered to the right candidate.
Your interests will be treated in the strictest of confidence and will be used for recruitment purposes only.