The successful applicant will be responsible for assisting the Business Marketing Manager in executing the division's marketing plan.
Working with the Group Marketing Team, the role will include the delivery of the required commercial expectations, supporting business development teams and optimising channels and campaigns.
Responsibilities will include
Assisting in the planning, creation, management, and reporting of demand generation campaigns.
Assisting with organising engaging events and work with internal marketing functions to maximise campaign and channel effectiveness for relevant sectors.
Develop/deliver marketing campaigns (both offline and online) from concept to execution based on business objectives.
Develop clear, compelling content to support campaign interaction points: email, landing pages, advertising, event messaging, online and offline campaigns
Design and drive ongoing multi-channel inbound marketing and lead nurturing campaigns that support the sales funnel.
Ongoing campaign optimization; including ad, landing page testing and, execution and analysis of A/B tests
Forecast, measure and analyse the impact of programs on sales cycles; monitor reports and dashboards to demonstrate progress toward goals
Collaborate with cross-functional teams, including Marketing, Business Development and Technology
Creation and updating of sales collateral for the corporate sales and partnerships team
The ideal candidate will have
At least 2 years of B2B marketing experience
Creative, high energy, innovative, proactive, and resourceful individual
Proven success in delivering demand generation campaigns for B2B audiences
Proven multi-channel experience in digital acquisition, partnership marketing and sales enablement
*Excellent attention to detail with excellent written and spoken English
*Ability to analyse data to drive marketing campaign effectiveness
*Event management experience
*Knowledge of CRM and email software like Microsoft Dynamics, MailChimp or similar
*Experience managing social media profiles
*Proficient knowledge of Microsoft Office
Please send your CV through to me, Martin Warner, and I will get back to you as soon as possible