The successful candidate will be a motivated and creative individual
Responsibilities will include planning, creating, managing and reporting on campaigns, delivering audience-specific marketing content and communications.
Duties will include partner marketing support
Maintaining high standards and ensuring that marketing is in line with brand guidelines, organise engaging events
Working with internal marketing functions to maximise campaign and channels effectiveness for relevant audience sectors.
The ideal candidate will have at least 3 years of B2C and partner marketing experience
Responsibilities will include
Developing/delivering of marketing campaigns (both offline and online) from concept to execution based on business objectives.
Developing content to support campaign interaction points: email, landing pages, advertising, event messaging, online and offline campaigns
Designing and rolling out ongoing multi-channel and multi-touch inbound marketing and lead nurturing campaigns that feed the sales funnel.
Develop and execute against short and long-term campaign roadmaps and strategies
Creating programs and testing/optimising using marketing automation platforms
Ongoing campaign optimisation
Forecasting, measuring and analysing impact of programs on sales cycles; monitor reports and dashboards to demonstrate progress toward goals
Collaboration with cross-functional teams, including Marketing, Sales and Technology
Continuous evaluation of campaign effectiveness to identify improvement areas and KPI fulfilment
Working closely with partner account management teams to optimise and grow partnerships
Creation and updating of partner collateral for the business development teams
To be considered for this excellent and exciting role you will need to show experience in at least some of the following
B2C marketing experience
Experience in working with partners and internal sales teams
Creative, high energy, innovative, proactive, and resourceful individual
Proven success in delivering omni-channel campaigns for consumer audiences
Proven multi-channel experience in including digital acquisition, partnership marketing and sales enablement.
Excellent attention to detail and copywriting skills with excellent written and spoken English.
Ability to analyse data to drive marketing campaign effectiveness
Project and event management experience
Knowledge of CRM and marketing software such as Microsoft Dynamics, MailChimp or similar
Experience of executing social media campaigns both organic and paid (LinkedIn, Twitter)
Proficient knowledge of Microsoft Office
Experience with Google Analytics
If you are interested in this excellent role then please send your CV to me, Martin Warner, and I will get back to you as soon as possible