Product Marketing for Berkshire based firm

Posted 30 August 2022
Salary £200 - £330 per day
LocationBerkshire
Job type Contract
DisciplineSales and Marketing Recruitment
Reference21155
Contact NameMartin Warner

Job description

**** Marketing - Hybrid role ****
**** Marketing - Hybrid role ****
**** Marketing - Hybrid role ****
**** Marketing - Hybrid role ****
**** Marketing - Hybrid role ****


My client is looking to recruit a strong Marketing Manager/Analyst who can demonstrate excellent all round skills in both areas

Working as a contractor this role may, in the future, go permanent - in the meantime the job profile reads as follows

Creating content pieces for company wide demand generation programmes.

Review and update Go-To-Marketing offerings
Programme Manage releases of new products and services
Update current case studies and work with the business to create new ones for specific campaigns
Create and drive sales acceleration tools

Work with colleagues to inform them of industry and sector development opportunities in line with the overall company goals and priorities.

Day to Day responsibilities;

Develop product messaging that differentiates new products from others in the market
Communicate the value of new products to the sales team
Develop sales tools that facilitate the selling process
Plan and take part in the launch of new products and involve several different departments in such launches
Brief the press and PR teams about new products and take part in presentations

Through interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities and buyer personas

Establish timescales for development of new products with product management (CTO & PO), engineering or manufacturing departments
Use market research data to support determine product pricing
Create product content such as case studies, videos, website copy and blog posts
Speak and present about products to both external and internal audiences
Test new products

To be considered for this excellent role you will need to be able to show experience in the following areas

A strong understanding of the value of Marketing
Excellent Product Management skills
Strong Communication skills:
Very strong speaking and writing abilities
The ability to present new products and write engaging copy, telling the 'story' of products, for various marketing channels.
Strong collaborative skills
Excellent research skills