Working for a leading insurance company on an initial 6 month contract outside IR35 and remote with 1 day in the London office, you will drive best in class CRM through operational excellence, whilst championing the customer. You will work with Data engineering to support data scoping and campaign build supporting the migration programme from the incumbent CRM tool to the Salesforce Marketing Cloud tool.
You will be managing new and existing complex workflows across multiple segments and audiences, whilst reducing the risk of incidents through build review processes and deliver creative thinking and thought leadership on Salesforce features and execution to increase efficiency and effectiveness of the CRM campaigns.
*Deliver best in class experiences to customers across channels (specifically email and app)
*Build and maintain complex journeys using SFMC
*Bring a test & learn and data driven approach to customer experiences
*Work with data insights to measure, test and optimise journeys
*Maintain operational excellence ensuring 100% accuracy
*Create CRM campaign data briefs.
*Work with data selections to build complex data flows.
*Work with data insights to optimise campaigns i.e. delivering propensity models.
*Complete build reviews and UAT data testing.
*Work with our agency to ensure templates and dynamic components are optimised and fit for purpose.
*Challenge accepted standards and the way we work.
*Contribute to the evolving culture of innovation, enthusiasm and passion.
*Email marketing experience using Salesforce Marketing cloud.
*Understanding of HTML.
*Understanding of the technical delivery of campaign across broader marketing channels (DM, SMS, App, PPC).
*Excellent attention to detail and comfortable managing multiple priorities.