A leading insurance company are looking for a Senior Insights Manager to join their Data Insights Team to champion and lead the embedding of insight across the organisation by leveraging your extensive knowledge of customer research (qualitative and quantitative), market intelligence, social and digital insights tools in order to connect the dots to inform strategy and enable product, proposition and brand development
*Working in collaboration with the Associate Director of Data Insights to build out an insights roadmap that aligns to and supports the core business strategy
*End to end delivery of insight projects & programmes - define and refine stakeholder insight briefs, designing bespoke solutions based on the insight need.
*Develop and maintain the right business processes and stakeholder relationships to ensure that insight helps to inform decision making
*Translate the data and information received from a wide range of sources (including internal research programmes, 3rd party data sources and social and digital tools) into actionable insights
*Take ownership of all our customer panel / community and ensure it is fully utilised across the business and continues to applying innovative research and insight techniques as appropriate to improve insight quality and impact
*Manage 3rd party relationships with agencies and suppliers: Proactively seek out new data sources and insights tools that would help enhance our understanding of the customer and the market.
*Work with key stakeholders in CX and Marketing to ensure that insights come together to provide a holistic view of the customer
*Experience in strategy or insight role in either client side or at a strategy consultancy or research agency
*Strong analytical and interpretation skills essential to understand the meaning behind the numbers. An analytical mindset; confidence in working with numerous data sources and methodologies.
*Strong written and verbal communication skills with the ability to deliver the findings in a story-telling and effective, compelling way to influence across functions
*A demonstrable ability to look beyond the numbers towards interpretation, recommendation and action
*An understanding of different research methodologies and techniques
*Experience of using audience and market insight resources such as YouGov, Populus, Mintel, ebenchmarkers
*Experience in insight roles with social, digital and earned media elements