Senior PPC Manager

Posted 06 September 2022
Salary £320 - £400 per day
LocationCity of London
Job type Contract
DisciplineSales and Marketing Recruitment
Reference21176
Contact NameHannah Lancaster

Job description

Senior PPC Manager

I am currently looking for a Senior PPC Manager on an initial 3-6 month contract.

You will be accountable for the effective delivery of paid search activity across a range of product areas. Directing the agency team responsible for hands-on operations, devising growth strategies, connecting insights & developments from internal product teams into PPC strategy & tactics. Representing performance marketing to push forward agenda of being the best PPC operation in the UK.

Responsible:
*Collaborating with internal & agency teams to shape and evolve PPC strategic initiatives, owning key pillars to drive across all activity not just in focus product areas.
*Leading the agency operations team to ensure brilliant execution of PPC activity, delivering planned objectives and always striving for cost-effective growth.
*Owning agreed products (open to change to give staff new opportunities and fresh eyes previous set up), identifying barriers and risks to plan, proactively working to find solutions and identify growth or optimisation areas (not only limited to PPC).
*Obsessive understanding of competitor strategies and benchmarking to drive insight into the broader business.
*Close collaboration with trading teams to optimise bidding in conjunction with pricing and feed marketing insights back into trading team for success of overall business.

Skills & experience:
*Proven experience of managing performance targeted PPC accounts and demonstrating growth and cost-effective optimisation within this.
*Experience of using bid management technology (eg. Search Ads 360), Data Studio.
*Highly numerical and proficient user of Microsoft Excel.
*Strong stakeholder management experience.
*Excellent communication and time management skills
*Autonomous attitude with ability to working flexibly across an array of tasks but prioritise effectively.
*Ambitious with a desire to win and outperform target.
*Experience in managing significant PPC budgets.
*Experience of using Search Ads 360, Google Analytics 360, Google