Senior Product Marketing Specialist

Posted 16 March 2021
SalaryUp to HK$0.00 per annum
LocationHong Kong
Job type Permanent
DisciplineSales and Marketing
Contact NameCheyenne Lam

Job description

A Nasdaq-listed digital marketing and technology agency is looking for a Senior Product Marketing Specialist, for its Hong Kong office.

Reporting to the Product Manager, you will be sitting at the intersection of Product, Sales, Marketing and IT, helping develop effective product launches, go-to-market (GTM) strategies and communication plans for the Company's advertising and enterprise solution products via scalable marketing channels in global regions.

Your Key Responsibilities

* Architect and deploy comprehensive go-to-market (GTM) strategies across global markets to drive product launch adoption and monetization
* Identify business objectives from partners and facilitate partnership for product enhancement and innovations
* Proactively conduct market trend research and competitors analysis
* Help develop new products or update legacy products under the guidance of Product Manager to meet specific industries' needs
* Assist in creating compelling product marketing communication materials, customer and executive presentations, case studies and other contents on digital channels
* Co-ordinate with internal or external stakeholders synchronously to support cross-functional alignment and regular education
* Perform ad-hoc job tasks as assigned

Job Requirements

* Bachelor degree in marketing, business management or relevant disciplines
* Minimum of 3 years' relevant experience in product marketing, digital marketing, social media, CRM and/or e-Commerce
* Technical background is a plus
* Excellent communication and presentation skills
* A team player with confidence and creativity and able to work independently
* Proficient in Microsoft Office. Experience in Photoshop or any creative software will be an added advantage.
* Fluent Cantonese, Mandarin and English

Attractive remuneration package and career advancements opportunities will be offered to the right candidate.